
HEARTSIDE
Designed with enough range to move across different models of care.

HEARTSIDE
Designed with enough range to move across different models of care.

HALO VET
Designed with enough range to move across different models of care.
Warm. Refined. Human.
Heartside is built around one of the most enduring ideas in veterinary medicine: the relationship between people, pets, and the people trusted to care for them.
Its logo mark suggests a bird gently held, with a heart emerging in the space between. Together, the forms become one larger heart, creating a symbol of care, connection, and the moments we are trusted to hold.
Warm color, expressive typography, and a restrained visual system give Heartside an identity that can move naturally across veterinary care, from everyday medicine to the most meaningful transitions at end of life.
Warm. Refined. Human.
Heartside is built around one of the most enduring ideas in veterinary medicine: the relationship between people, pets, and the people trusted to care for them.
Its logo mark suggests a bird gently held, with a heart emerging in the space between. Together, the forms become one larger heart, creating a symbol of care, connection, and the moments we are trusted to hold.
Warm color, expressive typography, and a restrained visual system give Heartside an identity that can move naturally across veterinary care, from everyday medicine to the most meaningful transitions at end of life.
Warm. Refined. Human.
Heartside is built around one of the most enduring ideas in veterinary medicine: the relationship between people, pets, and the people trusted to care for them.
Its logo mark suggests a bird gently held, with a heart emerging in the space between. Together, the forms become one larger heart, creating a symbol of care, connection, and the moments we are trusted to hold.
Warm color, expressive typography, and a restrained visual system give Heartside an identity that can move naturally across veterinary care, from everyday medicine to the most meaningful transitions at end of life.
LOGO + SUBMARK


LOGO + SUBMARK


LOGO + SUBMARK


TYPOGRAPHY
TYPOGRAPHY


PALETTE
Warm White
#F8F5EF
Soft camel
#C9A27E
dusty rose
#B86C7A
plum
#4B2842
warm stone
#D8D0C8
mushroom
#A89A8E
rose mist
#E5CDD1
deep plumb
#24141F
PALETTE
Warm White
#F8F5EF
Soft camel
#C9A27E
dusty rose
#B86C7A
plum
#4B2842
warm stone
#D8D0C8
mushroom
#A89A8E
rose mist
#E5CDD1
deep plumb
#24141F
PALETTE
Warm White
#F8F5EF
Soft camel
#C9A27E
dusty rose
#B86C7A
plum
#4B2842
warm stone
#D8D0C8
mushroom
#A89A8E
rose mist
#E5CDD1
deep plumb
#24141F
SEE Heartside
BROUGHT TO LIFE
From vehicle graphics and scrubs to signage and print,
Halo is ready to come to life in practice.





SEE Heartside
BROUGHT TO LIFE
From vehicle graphics and scrubs to signage and print,
Halo is ready to come to life in practice.





SEE HALO
BROUGHT
TO LIFE
From vehicle graphics and scrubs to signage and print,
Halo is ready to come to
life in practice.





Brand concepts and creative assets shown here are original work of
Branded and may not be reproduced or used without permission.
Brand concepts and creative assets shown here are original work of Branded and may not be reproduced or used without permission.
Brand concepts and creative assets shown here are original work of
Branded and may not be reproduced
or used without permission.
